Topanga Partners Technology Fund

Topanga Partners is an independent private equity firm based in Pittsburgh that invests in early and mid-stage technology companies focused on product technology, software-as-a-service (SaaS), and digital platforms. We provide operational and strategic services that mitigate risk to investors, drive capital efficiency, and build enterprise value. 


JOHN HATHAWAY, Managing Director

John is the Founder and Managing Partner of Primerock Capital, LLC, a Pittsburgh based private equity firm.  He has over 20 years of experience in asset management, mergers and acquisitions, sales and marketing, and finance. John serves on the Boards of several privately held companies, and through Primerock Capital he maintains a vast network of co-investors.

Portfolio Companies

Community Elf / UpContent

Community Elf executes the day-to-day efforts that lead prospects through each stage of the buyer’s journey. The company’s UpContent platform is a content discovery tool that helps marketers take immediate action on the articles that matter–driving new, more meaningful conversations. Community Elf has over 20 agency partners and serves over 85 customers across 35 industries - with UpContent reaching over 1,000 cities around the world.


Nestigator is a real estate search platform focused on personalizing the process of buying a home. By compiling the most important data for each property and neighborhood, Nestigator streamlines and simplifies the home buying experience.


HiLite turns customers into brand ambassadors with an easy-to-integrate API that produces user generated video content for immersive conversions.